A new 10-year strategy aimed at the agri-food sector has been launched by the Department of Agriculture.
Food Wise 2025 aims to increase exports in Ireland by 85% to €19bn and create 23,000 jobs.
It’s time to lay out a new roadmap for development of Agri-food sector. #FoodWise2025 targets 23,000 new jobs & €19bn annual exports by 2025
— Enda Kenny (@EndaKennyTD) July 2, 2015
Crafted over the past eight months by a selection of leading figures, the new initiative predicts that Ireland can increase its value in the agri-food, fisheries and wood products sector by 70% to in excess of €13 billion.
With a focus on sustainable growth, Minister for Agriculture, Food and the Marine, Simon Coveney said that Food Wise 2025 “sets out a vision for the industry to continue along this path of sustainable growth and recognises the strategic importance of specific market and consumer insights if emerging global opportunities are to be fully realised in the decade ahead”.
He concluded by saying “I am committed to putting in place a robust implementation process to monitor progress and deliver on the ambitious projections in the report”.
With over 350 recommendations, the initiative states that to achieve this, it will require a concerted and coordinated approach by primary producers, industry, Departments and State agencies.
Though there was a buzz online about the strategy, it was also noted that seemed to be a lack of balance on the committee with only 8 of the 35 people involved being women:
— Ella (@ellamcsweeney) July 2, 2015
— Liz McNamara (@Lizzy_aMac) July 2, 2015
In tandem with publication of the report, the draft Environmental Analysis of Food Wise 2025 is now available online for an eight week public consultation until August 28th.
It is expected that Final Report of the Environmental Analysis will be presented to the Minister this September.
(Lead image via Local Roots Global Reach video from Food Wise)