Love Irish Food launches €70,000 Brand Development Award

Love Irish Food has partnered with Exterion Media to offer €70,000  to one of their members, in order to help them promote their business.

The Brand Development Award will see one luck brand receive €70k in advertising space, scheduled across Exterion Media’s retail six sheet portfolio and across their premium digital network.

The extensive out-of-home campaign will appear nationally for two weeks and includes print production and digital animation for broadcasting on Exterion Media’s digital network.

The companies will also work with the winning brand to plan the campaign and optimise their business objectives.

“Through this Brand Development Award we are providing one of our member brands with a once-in-a-lifetime opportunity to get their message to their target audience and help bring their brand to the next stage in development.” said Kieran Rumley, Executive Director of Love Irish Food.

“The judging panel will be looking for the brand for whom the prize will deliver the greatest return. As the success of most brands is dependent on passion we would also like entrants to demonstrate the drive and passion they have for their brand in their entries and to show this with the addition of a 60 second video”.

The judging panel comprises of Kieran Rumley Executive Director, Love Irish Food, Antoinette O’Callaghan, Marketing Manager, Exterion Media and Barry Dooley CEO Advertising Association of Ireland.

A shortlist of competitors will then be interviewed by the judging panel with the winner announced on Monday 3rd November.

The closing date for applications is Friday 10th October.

To enter, Love Irish Food member brands must register at www.loveirishfood.ie by Friday 19th September 2014.

(Image via Love Irish Food)

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